How to Use Marketing Automation for Your Student Recruitment Plan
Prospective students are no longer impressed by a one-size-fits-all newsletter e-blast. Your students are sophisticated, have an overwhelming amount of information at their fingertips, and they have a...
View ArticleBreaking Down 5 Buzzwords from Dreamforce
If you weren’t at last week’s Salesforce.com Dreamforce conference in San Francisco, I will tell you what you missed (besides endless parties … er, networking opportunities) and why it’s important....
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5 Marketing Stats for New Business in 2014
OK, so I’m a liar. You will actually find 7 stats below, but 2 of them are closely related to the 5 main ones, and 5 seems like a tidier (if not cooler) number for this list. Please forgive me. I’ll...
View ArticleCoffee, Alcohol and SMBs’ 2014 Marketing Priorities
First off, in case you work for a Big Brand (or lest we get lost in abbreviation city), SMB stands for ‘small-to-mid-sized businesses.’ I don’t think I need to explain coffee or alcohol. I discovered...
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How To Use Increasing Digital Marketing Budgets
So, you have more digital-marketing budget this year. Congratulations! You’re probably not alone, at least according to recent history. Just last year (2013), 55% of marketers across the globe...
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10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
Outbound marketing was good while it lasted, but with inbound marketing customers have the ability to find you. Organizations spend a large amount of their annual marketing budget on outbound...
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Email Subject Lines That Work
A new report on email subject lines from MailChimp is full of things you would expect–the word ‘urgent’ increases open rates–and not expect, like including a person’s first and last name has a far...
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Marketing for Assisted Living: Turning Senior Leads into Move-ins
Despite myths to the contrary, more than half of U.S. adults over the age of 65 are online. Furthermore, 70% of all online American seniors say they go online every day. Not only are seniors online,...
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Maximizing Retail/E-commerce Conversions with Automated Email Campaigns
In retail, automated email messages triggered by events and consumer behavior typically lead to higher engagement. Higher engagement leads to more purchases or referrals. Whether you are properly...
View Article5 Deliverability Tips for Higher Education Email
There isn’t a magical checklist that instantly guarantees your school’s email delivery. It’s an evolving science that we’re always adapting to, but we do know a few things for sure. Email providers...
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